Japanese Mitsubishi Pencil's Uni-ball Pens, marketed by Linc Pen & Plastics in India, has roped in Bollywood actress Katrina Kaif as their brand ambassador. This is the first time that Uniball has opted for a celebrity brand ambassador to endorse its products.
Linc Pen & Plastics managing director Deepak Jalan said, "The decision to take Katrina as Uni-ball brand ambassador is based on the fact that she has a great connect with the urban youth of our country, which is basically where our brand focus is. For a pen that is largely aimed at college students and young working professionals, Katrina will definitely infuse fresh energy and vivaciousness."
Kaif, "I am excited about being the face of a youthful, high-quality International brand like Uni-ball which I have personally grown up with in UK; and I particularly love Uni Jetstream, which I think, is the smoothest pen in the world. I seriously believe that today's youth need to get back to exploring their creativity by penning their thoughts not just on the internet but by putting pen to paper."
