katrina kaifPepsiCo’s mango drink, Slice, has brought in this year’s mango season with the launch of its new campaign featuring brand ambassador Katrina Kaif. The new campaign celebrates the thought of ‘Sabr Ka Phal Meetha Hota Hai’ as the first chapter in Aamsutra.
In the ad, Katrina waits with a green mango to ripen and savours the first drops of the mango as it turns yellow in her hands. Shot in the exotic locales in Thailand, the TV commercial brings alive the sweetness of savouring the fruit of patience.
The campaign coincides with the launch of new Mango Slice Handy Pack, priced at Rs 22. “I am very excited to be a part of the new Slice campaign as it beautifully highlights the concept of indulgence for all mango lovers including me. I also relate to the ad’s theme as it holds true to my life and my journey in Bollywood,” said Kaif.
Homi Battiwalla, Director, Juices & Juice Drinks, PepsiCo India said, “We are looking forward to another exciting mango season with the launch of our new campaign and the 350ml Handy Pack. The Aamsutra series has been very well received by mango lovers and has carved a distinct brand identity in its category. With this new campaign, we have taken the concept of indulgence and pleasure to another level and look forward to creating more excitement amongst consumers.”
katrina kaif
katrina kaif
katrina kaif
katrina kaif
katrina kaif
katrina kaif